ANNUAL REPORT 2008 - 2009
DAVP- The Nodal Advertising Agency of Govt. of India
For about six decades the Directorate of Advertising and Visual Publicity (DAVP) has been the primary multi media advertising agency of the Central Government. It caters to the communication needs of almost all central ministries/departments and automous bodies and provides them single window cost effective service. It informs and educates the people, both rural and urban, about the government's policies and programmes and motivates them to participate in development activities, through the medium of advertising in press, electronic media, exhibitions and outdoor publicity tools.
DAVP reaches the people through different means of communication such of press advertisement, print material, audio-visual programmes, outdoor publicity and exhibitions. Some of the major trust areas of DAVPs advertising and publicity are national integration and communal hormony, rural development programmes, Health and Family Welfare, AIDS awareness, Empowerment of Women, Upliftment of Girl Child, Consumer Awareness, Literacy, Employment Generation, Income Tax, Defence, Environment Protection, Roads Safety, Energy Conservation, Promotions of Handicrafts and Preparadness for Natural Disaster.
The set up of DAVP at the Headquarters consists of several wings like Campaign, Advertising, Outdoor Publicity, Printed Publicity, Exhibition, Electornic Data Processing Centre, Mass Mailing, Audio-Visual Cell, Design Studio and Administration and Accounts Wings.
It has two regional offices at Bangalore and Guwahati to coordicate the Directorate's activities in this regions. There are two regional distribution centres at Kolkata and Chennai to look after the distribution of publicity material in the eastern and southern regions respectively.
DAVP has a network of 32 Field Exhibition Units spread all over the country. The Field Exhibition Units of DAVP act as a vital communication link between the government and the people. The Field functionaries stage multi-media exhibitions on social and developmental themes in far flung areas of the country to disseminate information about the policies and programmes of the central government on key national sectors.
Important Activities
During the year, following are the important activities:-
- (i) Designing and running a unique mobile train exhibition called 'Azadi Express', displaying 150 years of India's history – from first war of Independence in 1857 to present.
- (ii) Multi-media publicity campaign on Bharat Nirman.
- (iii) A special calendar on Bharat Nirman
- (iv) Workshop of Field Exhibition Officer
DAVP continued to digitalize its operations. While increasingly making payments through Electronic Clearance System(ECS) for press advertisements, DAVP also initiated a major step viz. – release orders for display advertisements are now issued electronically on the website to facilitate remotely located newspapers/publications. Release orders for audio and video advertisements have also started being released electronically.
CAMPAIGN
The major issues for Departments handled by the campaign wing are mentioned below:
(1) Deptt. of Income Tax(RSP&PR):
- • A number of colour Advertisements were issued on Income Tax Deptt. on file your return.
- • Colour Advertisements were issued on 'File your Returns by E-Filing' to make process convenient.
- • Colour Advertisements were issued informing companies to pay the Advance Tax in time.
- • Tax collection in the country has grown through our vigorous campaign.
- • 15,000 copies of each of 6 Booklet of Income Tax on various subjects were printed & distributed
(2) Minstry of Rural Development:
• Full/Half page colour Advertisements were released on different themes –
o National Rural Employment Guarantee Progamme(NREGA)
o Pradhan Mantri Gram Sarak Yojna(PMGSY)
o Indira Awas Yojna(IAY)
o Total Sanitation Campaign(TSC)
(3) Ministry of Social Justice Empowerment:
• Half-page/Qr.page colour advt. released. Campaign to encourage the private companies to employ disabled.
(4) Deptt .of Posts
• Half-page colour advts. released. Campaign on revitalized Indian Postal system.
(5) Ministry of Textiles:
• Half-page colour advts. released. Through our campaigns, Indian handicraft persons and artisans brought closer to their buyers and provided them a market for their products and recognition also.
ADVERTISING
A total number of 9610 advertisements were released to various newspapers throughout the country during the financial year 2008-09 (April 2008 to as on date). Of these 502 were display advertisements and the rest were classified advertisements. Some of these include advertisements on World Population Day, World AIDS day, World Health Day, Maleria Day, Iodine Deficiency Day, Environment Day, World Sight Day, National Rural Employment Guarantee Scheme (NREGA), Indira Gandhi Old Age Pension Scheme, Babu Jagjivan Ram's Remembrance, International Day of Disabled Person, Baba Saheb Ambedkar Hastshilp Vikas Yojana, Sadbhavna Diwas, Bharat Nirman, Azadi Express, Independence Day, Republic Day.
A New Advertisement Policy has been formulated, which came into effect from 2 October 2007. The highlights of the policy are as under:
The eligibility criteria has been reduced to 18 months from 36 months. To provide special encouragement for newspapers in languages like Bodo, Garhwali, Dogri, Kashmiri, Khasi, Konkani, Maithili, Manipuri, Mizo, Nepali, Rajasthani, Sanskrit, Santhali, Sindhi, Urdu and tribal languages/ dialects as certified by State Governments and newspapers published in J&K, Andaman & Nicobar Islands and North Eastern States can be considered for empanelment after 6 months of regular and uninterrupted publication.
So far as balance in distribution of advertisements are concerned, out of the total value of advertisements released by DAVP in a year and minimum 15% would go to small newspapers, minimum 35% would go to medium newspapers and 50% would go to big category of newspapers. The share for English language newspapers would be 30% and Hindi and other languages would be 35% and 35% respectively.
AUDIO VISUAL
The AV Cell of DAVP undertakes publicity campaigns through radio and video sponsored programmes, jingles and audio-video spots on AIR, Doordarshan, private satellite TV, radio channels, digital theatres, mobiles through sms and DFP units on various issues of social relevance and national importance. A special campaign on Bharat Nirman has been initiated for Ministry of Information & Broadcasting under which audio and video spots have been produced on various issues like NREGA, Health, Water, National Rural Health Mission which are being broadcast/telecast on AIR/Doordarshan/Pvt. TV Channels/digital theatres. Also, a big campaign has been initiated on the National Rural Health Mission for Ministry of Health and Family Welfare under which audio and video spots have been produced on various health related issues which are being broadcast/telecast on AIR/Doordarshan/Pvt. TV Channels/digital theatres. Major campaigns on Consumer Awareness for Ministry of Consumer Affairs, Income Tax for Ministry of Finance, Anti Ragging for Ministry of Human Resource Development and Earthquake for the Ministry of Home Affairs was also launched and audio-video spots were telecast on private channels by DAVP.
A number of weekly sponsored radio programmes on various developmental issues are being produced by DAVP and are being broadcast from various All India Radio Stations. These include 'Sanwarti Jayen Jeevan ki Rahein' on welfare schemes of Ministry of Social Justice and Empowerment, "Break the Silence" on youth affairs for Ministry of Health & Family Welfare, 'Akash Hamara Hai' & "Poshan Aur Swasthya" on women and child development issues for Ministry of Women and Child Development, "Fantastic Four" & "Koshish Sunhere Kal ki" for Ministry of Environment & Forest and "Nai Aashayen Nai Dishayen" for Ministry of New & Renewable Energy. These programmes are of 15-30 minutes duration and produced in Hindi and regional languages in interesting drama format. These are broadcast all over the country through Primary Channels and Commercial Broadcasting Service (CBS) stations of AIR. Programme 'Let's talk' is being broadcast from FM, AIR Delhi. Besides these campaigns, audio/video spots/films were produced on consumer awareness for Department of Consumer Affairs, Empowerment of Disables for Ministry of Social Justice and Empowerment, Anti Ragging for Ministry of Human Resource Development, Pre-natal diagnostic technique(PNDT), Deafness, Mental Health & Anti Tobacco for Ministry of Health and Family Welfare, Processed Food for Ministry of Food Processing Industries, Resurgent India, Gandhi Jayanthi for Ministry of I&B.
New Policy for Empanelment of Electronic Media Channels, 2008 has been formulated. The system of online bill submission was also introduced during this financial year.
PRINTED PUBLICITY WING
This Wing looks after the aspect of the DAVP's advertising function through printed publicity. The Wing looks into the planning, production and supervision of print jobs viz. Multi colour Posters, Folders, Brochures, Calendars, Diaries, Booklets, Stickers, Wall Hangers, Table Calendars and other miscellaneous items of printed publicity. Preparation of plans/ estimates for various Ministries/ Departments including Ministry of I&B as per the requirements and budget allocations are also done.
DAVP produces printed publicity material in all major Indian languages i.e. Tamil, Telugu, Kannada, Malayalam, Marathi, Gujarati, Bengali, Assamese, Oriya, Punjabi, Urdu and Hindi. This Wing maintains a panel of Printers, Typesetters and Diary Makers to get the work completed in the minimum possible time and controlling cost over runs.
Jobs done / undertaken during April – December, 2008
| Job | No. of Jobs | No. of Items | No. of Copies | Amount Committed |
| Poster | 12 | 82 | 16,76,000 | 67,76,165 |
| Folder | 16 | 43 | 8,13,000 | 22,97,600 |
| Booklet | 34 | 169 | 19,10,800 | 2,89,58,456 |
| Calendar | 14 | 16 | 6,44,000 | 1,82,66,000 |
| Diary | 13 | 16 | 1,38,600 | 72,81,940 |
| Misc. | 6 | 6 | 54,000 | 3,93,000 |
| Total | 95 | 332 | 52,63,400 | 6,39,73,161 |
Job Statement from April, 2008 – December, 2008
Non-Plan (I&B)
| Job | No. of Jobs | No. of Items | No. of Copies | Amount committed April, 2008 to December, 2008(Rs.) |
| Poster | 2 | 15 | 1,30,000 | 9,61,550 |
| Folder | 11 | 37 | 7,73,000 | 16,86,300 |
| Booklet | 20 | 70 | 5,97,100 | 56,59,130 |
| Calendar | 2 | 2 | 3,50,000 | 1,08,00,000 |
| Diary | 2 | 2 | 60,000 | 23,00,000 |
| Misc. | 4 | 4 | 20,000 | 54,000 |
| Total | 41 | 130 | 20,02,100 | 2,14,60,980 |
Against Sanction/ Advance Deposit
| Job | No. of Jobs | No. of Items | No. of Copies | Amount committed and expected to be committed from April, 2008 to December, 2008 (Rs.) |
| Poster | 10 | 67 | 15,46,000 | 58,14,615 |
| Folder | 5 | 6 | 40,000 | 6,11,300 |
| Booklet | 14 | 99 | 13,13,700 | 2,32,99,326 |
| Calendar | 12 | 14 | 2,94,000 | 74,66,000 |
| Diary | 11 | 14 | 78,600 | 49,81,940 |
| Misc. | 2 | 2 | 34,000 | 3,39,000 |
| Total | 54 | 202 | 32,61,300 | 4,25,12,181 |
List of Jobs undertaken during April, 2008 to December, 2008
| S.No. | Name of the Job | Language | Quantity |
| 1. | Azadi Express – Poster | Hindi English |
10,000 5,000 |
| 2. | Azadi Express – Booklet | Hindi English |
10,000 10,000 |
| 3. | Azadi Express – Folder | Hindi English Urdu |
30,000 15,000 10,000 |
| 4. | Azadi Express – Envelope | Hindi English |
10,000 |
| 5. | DAVP Engagement Diary – 2009 | Hindi English |
50,000 |
| 6. | Pocket Diary DAVP – 2009 | Hindi English |
10,000 |
| 7. | IFFI – 2008 – Brochure | English | 5,000 |
| 8. | Indian Panorama – Poster | Hindi English |
1,000 |
| 9. | Folder for Territorial Army | English | 20,000 |
| 10. | Hand out for Territorial Army | English | 6,000 |
| 11. | IAF Executive Diary – 2009 | English | 10,000 |
| 12. | IAF Telephone Index – 2009 | English | 4,000 |
| 13. | IAF Photo – Poster | English | 2,500 |
| 14. | IAF Wall Calendar – 2009 | English | 1,00,000 |
| 15. | NSI Planner – 2009 | Hindi English |
7,000 3,000 |
| 16. | 7 Kinds of Posters for Labour | English | 1,40,000 |
| 17. | Report to the People – Booklet (4 Year of UPA Govt.) | Hindi English |
11,000 13,000 |
| 18. | Regulation for IFFI – 2008 – Folder | English | 3,000 |
| 19. | Frequently Asked Questions with Answers on Flagship Programme – Booklet |
||
| 20. | Kit Folder on Price Rise | Hindi English |
500 |
| 21. | 54th National Film Awards – Brochure | Hindi English |
1,600 |
| 22. | PIB Telephone Directory – Booklet | English | 2,500 |
| 23. | Akashvani Sangeet Sammelan – Booklet | Hindi English |
5,600 |
| 24. | Appeal for the use of Hindi – Wall Hanger | Hindi | 5,000 |
| 25. | DAVP Calendar – 2009 | Hindi English |
3,00,000 |
| 26. | Teacher's Day – Poster | Hindi English |
35,000 |
| 27. | Posters on Nutrition (4 types):- Child's Health is Nation Ensure Nutrition of Girl Child Prepare Infant Food Mixes Prevent Anaemia |
English Hindi Urdu Punjabi Gujarati Marathi Bengali Assamese Oriya Tamil Telugu Malayalam Kannada |
1,00,000 1,20,000 10,000 5,000 15,000 20,000 10,000 5,000 5,000 15,000 15,000 10,000 10,000 |
| 28. | Ready Reckoner on Fruits and Vegetables Preservation and Nutrition | English Hindi Urdu Punjabi Gujarati Marathi Bengali Assamese Oriya Tamil Telugu Malayalam Kannada |
12,000 23,000 1,000 1,000 3,000 3,000 1,000 1,000 1,000 3,000 3,000 2,000 2,000 |
| 29. | 39th Bilingual International Film Festival – Poster | Bilingual | 1,500 |
| 30. | Indian Panorama Regulation – Booklet | Bilingual | 1,000 |
| 31. | Implementation of National Common Minimum Programme – Booklet | English / Hindi | 30,000 |
| 32. | -do- | 11 Regional Languages | 55,000 |
| 33. | DAVP Small Calendar – 2009 | English / Hindi | 50,000 |
| 34. | Invitation Card for Azadi Express Closing Ceremony | English | 500 |
| 35. | Identity Card for Soochna Bhawan | English | 5,000 |
| 36. | Achievement of UPA Govt. States – Booklet | 73 Booklets in different languages | 11,20,000 |
| 37. | National Action Plan on Climate Change – Booklet | English | 2,000 |
| 38. | Single Sheeter Wall Calendar for ADG | English | 50,000 |
| 39. | Seven Sheeter Wall Calendar for ADG (Recruiting) | English | 30,000 with envelope 2,000 copies |
| 40. | Information Diary for Army (Recruiting) | English | 20,000 |
| 41. | PM-1 Cultural Heritage & Development – Folder | English Hindi |
30,000 30,000 |
| 42. | PM-2 Telecom Revolution and Economic Growth – Folder | English Hindi |
30,000 30,000 |
| 43. | PM-1 (Old) Global Indian – Booklet | Oriya Urdu Assamese Punjabi Bengali Gujarati Marathi |
5,000 5,000 10,000 10,000 10,000 10,000 10,000 |
| 44. | PM-2 (old) Science & Technology-Booklet | -do- | -do- |
| 45. | PM-3 (old) Change for the Brave New world – Booklet | -do- | -do- |
| 46. | PM-5 Political & Economical Transformation in South Asia – Folder | English Hindi |
30,000 30,000 |
| 47. | PM-6 Building a Secular Democratic & Modern India – Booklet | English Hindi |
30,000 30,000 |
| 48. | PM-7 Federalism Prospects & Challenges – Booklet | English Hindi |
30,000 30,000 |
| 49. | PM-10 India-Asean Relation for Peace & Prosperity | English Hindi |
30,000 30,000 |
| 50. | PM-3 Rising Oil Prices – Folder | Gujarati Marathi Bengali Assamese Oriya Urdu Punjabi |
20,000 20,000 20,000 10,000 10,000 10,000 10,000 |
| 51. | Facts about India's initiative for seeking International cooperation in Civil Nuclear Energy – Booklet | English | 1,000 |
| 52. | -do- | Hindi | 1,000 |
| 53. | India Initiative for international cooperation in civil nuclear energy – Booklet | English Hindi |
9,000 9,000 |
| 54. | -do- | 11 Regional Languages | 55,000 (5,000 each) |
| 55. | PM-7 Federalism prospects & challenges - Booklet | Oriya Urdu Punjabi |
5,000 5,000 10,000 |
| 56. | PM-6 Building a secularism democratic – Booklet | Oriya Urdu Punjabi |
5,000 5,000 10,000 |
| 57. | PM-7 Political & economical transformation – Folder | Oriya Punjabi Urdu |
5,000 10,000 5,000 |
| 58. | PM-5 Motion of confidence | English Hindi |
30,000 30,000 |
| 59. | PM-6 India on the Move – Booklet | English Hindi |
30,000 30,000 |
| 60. | Indian Panorama Book IFFI – 2008 | English | 5,000 |
| 61. | Fringe Benefit – Booklet | English Hindi |
10,000 10,000 |
| 62. | Valuation of Perquisites – Booklet | English | 15,000 |
| 63. | How to compute your capital gain – Booklet | English | 15,000 |
| 64. | Income from home property – Booklet | English | 15,000 |
| 65. | Taxation of salaried employees Pensioners & senior citizens – Booklet | English | 15,000 |
| 66. | Tax Deduction at Source other than salary – Booklet | English | 15,000 |
| 67. | TDS on salary | English | 15,000 |
| 68. | Filing your tax return – Booklet | English | 15,000 |
| 69. | ADG Movement Table Pad | English | 10,000 + Box |
| 70. | ADG Movement Publicity – Folder (two types) | 10,000 (5,000 each) | |
| 71. | ADG (Mov.) Information Organizer with Box (Cover) | 2,600 + 2,600 Cover | |
| 72. | Meeting Pad (Leatherite) – Folder | English | 2,000 |
| 73. | IAF Investiture Brochure | 700 | |
| 74. | ADG Movement Single Sheet Wall Calendar – 2009 | English | 10,000 |
| 75. | ADG Movement Pocket telephone Diary | English | 6,000 |
| 76. | ADG Movement Spiral Slip Pad | English | 30,000 |
| 77. | Table Planner for ADG Movement | English | 5,000 + 5,000 Envelopes |
| 78. | ADG Movement 7 Sheeter wall Calendar | English | 16,000 + 1,000 Envelopes |
| 79. | AAD Diary | English | 2,000 |
| 80. | AAD 7 Sheeter Wall Calendar | English | 3,000 |
| 81. | CASB Single Sheet Wall Calendar | English | 7,000 |
| 82. | CASB Executive Diary | English | 4,500 |
| 83. | CASB Table Calendar | English | 3,000 |
| 84. | CASB Pocket Calendar | English | 50,000 |
| 85. | DGR Executive Diary | English | 7,000 |
| 86. | DGR 7 Sheet Wall Calendar | English | 12,000 |
| 87. | DGR Table Calendar | English | 8,000 |
| 88. | DGR Organizer | English | 1,000 |
| 89. | ADG Movement Leather Pad | English | 2,000 |
| 90. | ADG Movement Poster | English | 6,000 |
| 91. | ADG Movement Info. Brochure | English | 6,000 |
| 92. | PM-1 Cultural Heritage 7 Reg. Languages | English | 60,000 |
| 93. | PM-2 Telecom Revolution 7 Reg. Lang. | English | 60,000 |
| 94. | Poster for the welfare of Minorities | English, Hindi & 11 Regional Lang. | 1,15,000 |
| 95. | Folder for the welfare of Minorities | English, Hindi & 11 Regional Lang. | 1,70,000 |
EXHIBITIONS
The Exhibition Division of DAVP organized a total of 327 exhibitions spread over 1092 days during the period from April to October 2008. Some of the highlights of exhibition programmes are as under:
Azadi Express mobile exhibition train
The Azadi Express mobile exhibition train, which was flagged of at Safdarjung Station, New Delhi on 28th September 2007 by the Human Resources Development Minister, Shri Arjun Singh, continued its all-India tour during 2008-09 as part of the celebration of the 150th year of the First War of India's Independence and the 60th Year of Independent India.
The sixteen-coach exhibition train, through photographs, murals, dioramas and audio-visuals, depicted the saga of popular upsurge leading to the 1857 uprising, the role nationalist leaders and thinkers played during the long freedom struggle leading to Independence in 1947, and the fast pace of progress India has made in various fields since then.
After visiting northern, western, southern, central, eastern and north-eastern parts of the country, Azadi Express entered Bihar on 1st April 2008 and halted at Katihar. Shri Nikhil Kumar Chaudhury, MP, and several other dignitaries were the first to see the exhibition on the opening day.
After halting at three stations in Bihar, including Patna, the mobile exhibition train had its first stoppage in UP at Varanasi. At Kanpur station, the Minister of State for Home, Shri. Sriprakash Jaiswal saw the exhibition and was highly appreciative of the theme and presentation of events. Altogether the train halted at 9 stations in UP, including Lucknow.
Towards the end of its journey, Azadi Express halted at the historic city of Meerut. Supplementing the exhibition train, DAVP organized an exhibition of some rare photographs connected with the freedom struggle and the 1857 events at Bhaisali ground in Meerut in coordination with the Heritage Society and the Government Freedom Struggle Museum. Commemorating the great 'Delhi Chalo' march of 10th May 1857, Azadi Express rolled out of Meerut for Delhi on 10th May evening.
Azadi Express returned to Delhi on the 11th May 2008 after seven and a half month long journey, during which over 80 lakh people witnessed the exhibits when the exhibition train called on 74 major stations.
At every station, mini exhibition highlighting local heroes of the freedom struggle was put up on the platform alongside Azadi Express. At all the stations, there was been tremendous response from the people. Due to heavy rush of visitors the exhibition time had to be extended on most of the days.
Both print and electronic media gave extensive coverage to the Azadi Express exhibition train at every station it halted. The response from the media was such that some newspapers even came out with colourful special reports. All India Radio, Doordarshan and private channels and local cable TVs made extensive coverage of the exhibition.
1857 – Kranti Yatra
Field Exhibition Units of DAVP in various parts of the country organized exhibition programmes relating to India's freedom struggle. Exhibition sets such as 1857 – Kranti Yatra, Freedom Struggle of India, Dandi March, Mahatma Gandhi and Satyagraha.
Multi-media Public Information Campaigns
Exhibition Units of DAVP participated in multi-media public awareness campaigns organized in various blocks across the country. Exhibition sets such as Flagship Programmes, Bharat Nirman and Resurgent India were displayed in these campaigns.
Innovations in Administration
In celebration of the Civil Service Day 2008 on 21st April, DAVP organized an exhibition titled Innovations in Administration at Vigyan Bhavan, New Delhi in coordination with the Department of Administrative Reforms & Public Grievances. The Exhibition was inaugurated by the Prime Minister.
Various innovative practices in administration of state and central governments were highlighted, including those that received the Prime Minister's Award for Excellence in Public Administration.
Exhibitions on Health Topics
Health education has been one of the main focus of activities of the Field Exhibition Units. The units organized various programmes in rural and interior areas on topics such as AIDS Awareness, Healthy Mother Healthy Child, Swast Bharat Swast Gram, Immunisation, etc. Such health education exhibitions were also organized in various dispensaries in urban and rural areas.
VIGILANCE
DETAILS OF VIGILANCE SET UP IN DAVP AT ITS HEADQURTERS AND IN THE FIELD OFFICES
DAVP have set up a full-fledged Vigilance Section in June, 2004 at its Headquarters in New Delhi The Vigilance Section is functioning under overall supervision of DG. In this work, he is assisted by ADG, Dy. Director (Admn.) and other subordinate staff.
1. PREVENTIVE VIGILANCE ACTIVITIES DURING THE PERIOD
- i) No. of regular inspection conducted during the period Nil
- ii) No. of surprise inspections Nil
2. SURVEILLANCE AND DETECTION ACTIVITIES DURING THE PERIOD
- i) Details of the areas selected for keeping surveillance Nil
- ii) No. of persons identified for being kept under Surveillance Nil
Punitive Activities (no. to be indicated against 4(i) to 4(x) where the Appointing Authority is other than President)
- i) No. Of complaints/references received during the period 14
- ii) No. of cases in which preliminary inquiry was conducted 5
- ii) No. of cases where preliminary inquiry report were received 4
- iv) No. of cases in which charge sheets for major penalty were issued 2
- v) No. of cases in which charge sheets for minor penalty were issued Nil
- vi) No. of persons on whom major penalty was imposed Nil
- vii) No. of person on whom minor penalty was imposed Nil
- viii)No. of persons placed under suspension 1
- ix) No. of persons against whom administrative action such as issuance of warning, etc.was taken. 2
- x) No. of persons prematurely retired under relevant provisions of rules: Nil
A multi media campaign on various topics like Health, Rural development, AIDS, Income Tax, Service Tax, against Child Labour was launched by DAVP. Multi media publicity Campaign was planned and executed by DAVP in association with Ministry of Health and Family Welfare on National Rural Health Mission & AIDS and Publicity Campaign on various themes viz. Awareness of Eye Diseases in the North Eastern States, World AIDS Day, Pulse Polio, Anti Tobacco, National T B Day, etc. was also undertaken.
Income Tax campaign on e-governance is being launched with active participation of DAVP. Some press advertisements were released on Tax Return Preparer Services(TRPS) at your doorstep, File your Returns by e-filing, Advance Tax, Income Tax Ombudsman, Pay their Service Tax in time..
A number of advertisements were released on the major schemes of the Ministry of Rural Development. Display advertisements on National Rural Employment Guarantee Act (NREGA), Pradhan Mantri Gram Sadak Yojna(PMGSY), Indira Awas Yojana and Total Sanitation Campaign were issued on all India basis.
Press advertisements on Mahatma Gandhi, Independence Day, Republic Day and Martyrdom Day were released all over India in 2007. Campaign on Bharat Nirman was undertaken through press advertisements, audio-visual and outdoor publicity. Besides DAVP Calendar 2008 and Executive Dairies, 21 calendars and 19 diaries have been designed and printed by the Directorate, besides production of booklets on various issues.
DAVP provided publicity support during the 38th International Film Festival of India (IFFI) held in Goa. IFFI Regulation booklet, Regulation Folder were brought out by DAVP for the festival in record time.
The para-military forces namely, CRPF, BSF, SSB and CISF etc. brought out press advertisements highlighting their activities on respective raising days.
Plan (I&B)
| Job | No. of Jobs | No. of Items | No. of Copies | Amount committed from April, 2008 to December, 2008 (Rs.) |
| Poster | ||||
| Folder | ||||
| Booklet | ||||
| Calendar | ||||
| Diary | ||||
| Misc. | ||||
| Total |