Page 52 - Mann Ki Baat December 2022

Swachh Bharat 2.0 : Ministry of Information and

Broadcasting Sets An Example of Cleanliness

“It is our duty to serve Mother made by the Government and
India by keeping the country the citizens.
neat and clean. I take this pledge In his recent ‘Mann ki Baat’,
that I will remain committed the Hon’ble Prime Minister talked
towards cleanliness and devote about the continuous efforts
time for this. I will initiate the taken by the Government to
quest for cleanliness with myself, strengthen the spirit of Swachh
my family, my locality, my village Bharat. He highlighted how,
and my work place.” by ensuring cleanliness in its
With these few words of various offices like Mumbai,
Swachhta Pledge, the nation Kolkata, Ahmedabad etc., the
came together and took one Ministry of Information and
step towards cleanliness in 2014. Broadcasting has earned not
Today, after 8 years, the ‘Swachh just free space, but also saved
Bharat Mission’ has become a big amount of rent payments
firmly rooted in the minds of and earned revenue.
every Indian. Since its launch in Ms. Shipra Manaswita, Head
2014, under this mass movement, of Office, DD Mumbai highlighted
many unique efforts have been the excellent work done by the

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