Page 63 - Mann Ki Baat December 2022

Karnataka to Europe: The Power of Make-in-India

Promoting traditional
skills and sustainability in
their efforts while pushing
the Prime Minister’s call
for ‘Vocal for Local’ and
‘Make in India’, a couple
from Shivamogga,
Karnataka are making
unique products out
brightens the future of the people.
of betel nut fibre. Suresh and
Our Doordarshan team
Maithili are not only selling these
talked to Shri Suresh and Smt
products nationally, but have
Mathili, co-founders of Bhoomi
also made their place in the
Agri Ventures, about their startup.
international markets of Europe.
Shri Shuresh said, "On
Betel nut, which is abundantly
Sunday, Hon’ble Prime Minister
available in many Indian states
Narendra Modi ji talked about
including Karnataka, has been
our startup in his ‘Mann ki Baat’.
put to use to make eco-friendly
Hearing that, I was very glad
hand-made products like trays,
that even though our startup is
plates, handbags, chappals and
very small, the Prime Minister
decorative items.
identified me and he talked
The world is looking at ways
about our products and start-
for a sustainable future and
up in his monthly address. It is
India’s traditional knowledge
the greatest reward for me." Smt
offers plenty of ways for a
Maithili added, "It is a moment of
sustainable lifestyle. Our
honour and pride. After the Prime
indigenous and local products
Minister's mention, the attention
strengthen our identity, the local
of the entire country has been
economy, and, in large numbers,
drawn towards our work and
organization. This has indeed
increased our responsibility to do
more."
Smt Maithili expressed
her gratitude for being
mentioned in 'Mann ki Baat'.
Scan the QR code to listen.
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