Page 49 - Mann Ki Baat - November2022

"The mention of how Indian There is no doubt that
music is a very important part Indian music has had a
of India’s cultural heritage in tremendous impact all
our respected Prime Minister's
over the world. It has
'Mann ki Baat' address made
become an integral
me really happy. The increase
part of musical genres
in the export of Indian musical
and is incorporated in
instruments is a testament to
the rise in interest in Indian music of various other
music." countries.
-Shankar Mahadevan As social media
Indian singer and composer reaches the corners
of the world, so does
Today, we are projecting
the influence and
our heritage as well as its
power of Indian
contemporary values on the
music. Social media
global stage. Indian music is
influencers across
enjoyed in large parts of the world the globe are seen
from the Western Asia and North adopting and
Africa to Central Asia. Events like practising classical
the 'Indian Raga Festival' and vocals and
'Darbar Festival' held in the United traditional musical
Kingdom, 'Cleveland Thyagaraja instruments, along
with the values
Festival' being held in the USA since
attached to them.
1978, and Australia’s 'Confluence:
This globalisation
Festival of India' are just some
of Indian music on
of the many examples of Indian
such a huge scale
music reaching every corner of
because of the
the world. India has elevated its
extensive efforts by
indispensable resources in public our musicians and
diplomacy, by applying traditional the Government
and innovative channels to create to promote Indian
and anchorage music as its soft music has led to
power. enrichment of our
own music culture.
The Government
has recognized the
unobtrusive nature
of this soft power in
shaping global thought;
that through our music,
we can spread ideals
like non-violence, peace,
and harmony around the
world, in line with India’s
philosophy of ‘Vasudhaiva
Kutumbakam’.

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