Page 51 - Mann Ki Baat January, 2023

used for e-waste recycling. employment generation. Prime
Understanding the Minister Narendra Modi, in his
importance of inculcating recent 'Mann ki Baat', highlighted
environment-friendly habits, such initiatives taken by Indian
the Prime Minister introduced start-ups. Ecoreco from Mumbai
the idea of ‘Lifestyle for the and Kabadiwala from Bhopal
Environment’ (LiFE) during have developed a system
the COP26 in Glasgow in to collect e-waste through
2021. The idea promotes an mobile apps. Attero Recycling
environmentally conscious of Roorkee, Uttarakhand has
lifestyle that focuses on ‘mindful obtained many patents and has
and deliberate utilisation’ prepared an award-winning
instead of ‘mindless and e-waste recycling technology.
wasteful consumption’. Hence, E-Parisaraa of Bengaluru has
promoting Reduce, Reuse and developed an indigenous
recycle and strengthening the technology for extracting
circular economy by taking precious metals from e-waste.
small but effective steps in our All these initiatives, among
day-to-day life. various others, are helping India
As a result, the citizens of become a global recycling hub.
India are also taking many As we move forward in this
initiatives to reduce e-waste. Amrit Kaal, with our collective
Indian start-ups have also come efforts and the dedication of
forward with various innovative Government as well as private
solutions to tackle the problem sector under the vision of the
of e-waste, which is not only Prime Minister, we all shall strive
leading to wealth creation by to work for a clean, green and
proper recycling of the electronic healthy India for our coming
equipment but also leading to generations to cherish.

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