Page 52 - Mann Ki Baat January, 2023

Attero Recycling Focuses on Sustainability

with Best-in-Class Technology

Rate) and we have tie-ups with
almost 90% of automobile OEMs
in India.
We were delighted to find
mention of Attero Recycling
in ‘Mann ki Baat’ by the Prime
Minister. He rightly highlighted
Nitin Gupta the importance of proper
CEO, Attero Recycling disposal of e-waste in the current
times and for building a robust
“Majority of e-waste circular economy to reduce
the carbon footprint and new
recycling happens using
mining of precious metals. We
informal, unscientific, and
hazardous methodologies which are sure his insightful words will
leads to environmental impact, boost awareness among people
to opt for sustainable recycling
social cost and metal losses as
solutions. The recognition from
well. The process usually includes
dumping contaminated water in the Prime Minister gives us more
nearby water bodies which leads confidence in our mission to
reduce the impact of e-waste on
to dangerous water pollution with
the planet.
cyanide and burning of valuable
metals using lead which causes I feel the Government and
toxic lead and coal fume release. regulators are doing a good
job on the policy front. The
At present, Attero Recycling
Government has changed the
is reaching out to consumers
online and actual fulfilment is situation of e-waste recycling
happening offline. by bringing the right policies to
promote formal sector.”
Attero Recycling is India’s
largest e-waste recycling
company and the world’s
most advanced Li-ion battery
recycling company. We are the
only company in the world to
get carbon credits for recycling
e-waste and Li-ion waste.
Attero has the world’s
highest RER (Recycling Efficiency

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