Page 19 - Mann Ki Baat English

Prime Minister Narendra Modi in his Mann Ki Baat
Presently, with the efforts of Prime Minister
Narendra Modi, Ayurveda, as a traditional
system of medicine is gaining global fame
and has made its impact in more than 30
countries. Its acknowledgment at the
global level through increasing demand
for medicines amidst India's growing
entrepreneurship, led to the rise of many
new start-ups in this field. Citing the
increase in global demand of Ayurvedic
medicines during the COVID-19 pandemic,
Prime Minister urged the private sector,
including start-ups to study the global
demand for Ayurveda and become a
Global Champion in this field by being
'Vocal for Local'.
With the futuristic vision and leadership of
the Hon'ble Prime Minister, the
Government of India has taken several
steps to promote the AYUSH Start-up
Ecosystem in the country. In order to
promote entrepreneurship by leveraging
academic knowledge, All India Institute of
Ayurveda (AIIA) has set up an Incubation
and Innovation Centre in its campus to
create a slew of new age ventures. In
addition, All India Institute of Ayurveda in
association with Start-up India has also
launched an “AYUSH Start-up Challenge”
in February, 2022 to encourage early stage
start-ups and individuals working on
innovation and alternative treatments in
the Ayurveda sector. The winners of the
AYUSH Start-up Challenge will receive
both a cash prize and incubation support
from AIIA.
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It is a well-known fact, that healthy
address states that due to such efficient policies living and good nutrition are
Ayush industry is reaching around
and tireless efforts of the Government of India, important for self-preservation of
one lakh forty thousand crore
today many healthcare and wellness start-ups an individual and fortunately with
rupees today, which means people
are flourishing in the country. The Prime Minister its vast heritage and knowledge of
have started considering the
also mentioned some of the unique start-ups like Ayurveda, India does not have to
method of herbs prepared by the look anywhere else than within.
confluence of modern research Kapiva, Nirog-Street, Atreya Innovations, Ixoreal
Riding on the waves of growth,
and traditional knowledge as a and Cureveda which are contributing in
Ayurveda is poised to re-enter our
part of their life, especially in an promoting the age-old Indian heritage, and have
era when the daily routine and come a long way in fulfilling theirs and the Ministry lives in unique ways through a
food habits of the people have of AYUSH’s objectives and principles. The list of growing number of start-ups in the
changed in the urban culture. such start-ups is extensive and continues to AYUSH sector. This ancient wisdom
has taught us that with the
Pulkit Mathur grow. It is not only symbolic of young changes that come with the
Head, Department of Nutrition, entrepreneurs of India but also of the new
passage of time, deepens our roots
Lady Irwin College possibilities, new hopes being created in the
making us more empowered.
country.
Rising stars of Ayurveda world
Kapiva was started with the aim of taking Ayurveda to every household in the country
as it has many other properties besides medicinal properties. Ayurveda has a wide
scope globally. In today's world people want a healthy life in spite of stress, pollution
and other factors and this has increased the role of Ayurveda in one's life. We want our
legacy to reach everyone across the world through Indian companies. Start-ups are
playing an important role in improving the economic condition of the country by
providing a large number of employment opportunities. Ayurveda has many benefits,
for example it has no side-effects because it is completely natural and also because of
its usefulness in curative care. Kapiva is a new name for the new generation which has
its roots in Ayurveda and aims at the health and well-being of all.
Amev Sharma
Founder & CEO, Kapiva Startup
The idea of India is the health and well-being of all and Ayurveda is the best way to
implement it and this is the reason for its increasing acceptance globally. The ability to
make an impact in people's lives paved the way for Nirog-Street. Ayurveda was
developed in India but made for the world. 300 million affluent people across the globe
practice yoga, which is an introduction to Ayurveda, so it is important to promote it in
various languages, especially in languages recognized by the United Nations.
Ram Kumar
Founder & CEO, Nirog Street Startup
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