Page 44 - Mann Ki Baat April 2022

The Duo behind ‘Cashless Day Out’

Sagrika Shah and Preksha T., experimenting with a ‘Cashless
the women who went for the Day Out’ in Delhi, having zero cash
‘Cashless Day Out’, share their in their wallets, which meant they
experiences about the initiative: could only use digital payments
for all their purchases.
Sagrika and Preksha have been
into the fintech space for the past Their learnings were interesting,
2.5 years, living and experiencing especially in terms of
the industry growth ground up. understanding the behavioural
Their company “The Fintech changes showcased by the
Meetup (TFM)” is the largest merchants who did not want to
fintech ecosystem in India. Each go against customer comfort and
year they undertake a 14,000 km lose a share of profit even though
road journey through the lengths they were not very tech-savvy.
and breadths of India and meet “Also, what’s interesting about
400+ fintech start-ups, all in a India’s cashless economy is that
span of three months. the small merchants are the key
drivers of India’s Digital Payment
At TFM, everyone has been a
adoption, who’re willing to accept
proponent of a cashless economy,
and adopt Digital transactions,”
which was the main reason which
they stated.
led to their idea of a ‘Cashless Day
Out’. It was the first day of Fintech Sharing their reactions after
Yatra 2021 when they decided to getting appreciated by the Hon’ble
feed on their curiosity to explore Prime Minister, they said, “It was
digital payment acceptance by surreal to hear our names and us

Sagarika Shah and Preksha T.

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