Page 50 - Mann Ki Baat September 2022
P. 50
Vocal For Local
Marching Towards a Self-reliant India
“Every Indian must become
During the past years, a
vocal for local”, was the Prime
new resolution of the country
has been associated with our Minister's pathbreaking mantra
festivals. This is the resolution that emerged during the
of ‘Vocal for Local’. We now COVID-19 pandemic to promote
include our local artisans, Indian industries, and meet the
craftsmen, and traders in the
consumer demands locally. The
joy of festivals. This campaign
‘Vocal for Local’ campaign was
is also special because, during
started by the Prime Minister
the Azadi Ka Amrit Mahotsav,
as a resolve for boosting local
we are also onwards with the
goal of a self-reliant India. manufacturing, local markets,
and local supply chains, to make
-Prime Minister Narendra Modi
India economically empowered.
(in his ‘Mann ki Baat’ address)
Ultimately, this resolution began
to be closely associated with
our festivals. Urging the masses
to shop locally, and spread the
joy of festivals among one and
all, the intent of this campaign
was to illuminate the homes of
“The ‘Vocal for Local’
initiative under the our local artisans, craftsmen,
leadership of the Hon’ble PM entrepreneurs, and traders during
is a great platform, especially the festive season. Supporting
for small entrepreneurs this, and strengthening the
and businesses to sell our spirit of ‘self-reliance’, the Prime
products and promote them Minister has appealed Indians
on various platforms. It is
to buy local goods and not only
truly an initiative leading
promote them ‘vocally’, but also
to building an Atmanirbhar
‘globally’.
Bharat, boosting the country’s
economy and making our In his recent 'Mann ki Baat'
lives better.” address, he emphasized public
participation or Jan Bhagidari
-Sunny Singhal
in making ‘Vocal for Local’ a
Haryana Khadi &
Gramudyog Board success, as he appealed, “Khadi,
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