Page 55 - Mann Ki Baat September 2022

many other women through PM’s
‘Vocal for Local’. This initiative has
given women a chance to make
a living and lead dignified lives.”
It is also enabling the
unemployed youth of India to
venture into business by creating
an innovative platform for them
to start with and further expand
their businesses. Vivek,
participating in the 'Vocal for
promoted through the ‘Vocal for
Local' exhibition organized by Zila
Local’ campaign. Sunny Singhal
Parishad in Faridabad says,
from the Khadi Gram Udyog who
"Under the Rashtriya Gramin
sells handmade, organic khadi
Ajivika, to promote 'Vocal for
products ranging from skincare
Local', we are associated with the
to haircare, shares, “This scheme
Swayam Sahayata Samooh, and
is uplifting small entrepreneurs
have brought homemade items
and businesses. People looking
like Achar and Papad to sell and
for funding, who aspire to grow
promote. We also actively
their businesses, especially the
participate in the Saras Mela and
youth who want to venture out
Hunar Haat. The ‘Vocal for Local'
into business, this is a game-
initiative by the PM is an
changing platform given by the
innovative scheme. We have
Government and turning out to
been associated with it since
be a huge success across the
2016, and today the income flow
masses.”
is steady and we have been able
India is moving towards self-
to generate employment for
reliance faster now than ever
various women who did not have
before. Demands are being met,
many opportunities before and
locally. The country’s economy is
were not previously employed.”
flourishing through indigenous
Khadi, an important
products. A new dawn of
indigenous brand, is also
Atmanirbharta is seen in India.
extensively popularized and
However, the resolve of the nation
should not just be promoting
these handmade, indigenous
products locally, but also taking
them to a global level. Whenever
we talk about Vocal for Local in
the future, it should translate to
high-quality products made in
India, for India and the world. This
should be our only resolve
moving forward and our vision for
New India.
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