Page 54 - Mann Ki Baat September 2022

Ushering in a New Era of

Atmanirbharta with 'Vocal for Local'

The Prime Minister’s ‘Vocal
for Local’ campaign is fulfilling
the dreams of many local
artisans, craftsmen and
entrepreneurs in India. His call
for being 'Vocal for Local' is
reverberating in every region,
every district and every state of
the nation, with each adding its
own element of innovation to
the campaign.
potential and heritage of
Iconic initiatives like Hunar
India.
Haats are turning into rewarding
From handloom to
platforms where traditional arts
handicrafts, and homemade
and crafts are getting the
delicacies to organic khadi
recognition they deserve. Hunar
produce, a wide range of
Haats organized across the
indigenous products are being
country are providing local
showcased through the means
artisans access to the national
of Hunar Haats and gaining
and international markets for
massive attraction from people
showcasing their skills and
across India.
talents, increasing their incomes
Giving an impetus for growth,
and providing employment
the ‘Vocal for Local’ campaign is
opportunities. In doing so, Hunar
transforming the lives of many.
Haats are deemed a successful
For the women, who were looking
initiative for bringing out the true
for avenues for work, it is now
empowering them and their
families through employment.
The team of Doordarshan
talked to such people whose lives
have been transformed due to
'Vocal for Local'.
Geeta from Nayi Disha
Swayam Sahayata Samooh
shares, “With 10 groups of 10-12
women in each, we have received
a platform to sell our homemade
produce, make successful sales
and generate employment for
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