Page 39 - Mann Ki Baat September 2022

have been found in soil, deep country has witnessed countless
ocean and even in human blood. efforts by individuals, civil society,
The increased presence of plastic youth organizations and the
on the ocean surface has resulted Government as well. There are
in more serious problems by small as well as big initiatives
disturbing the food chain and thus taken up by the people at every
aquatic life. level such as cleaning the rivers,
Realizing the compelling need beaches, water bodies, etc. which
for action, and coming together as are connecting every Indian to the
a nation to prioritise sanitation and cause of building a cleaner and
build a cleaner India, Prime Minister greener New India.
Narendra Modi launched Swachh Taking the ethos of Swachhta
nd
Bharat Mission on 2 October, 2014. forward, the Government of India
He called for the support of each has started various initiatives
and every citizen to accelerate including the Namami Gange
the efforts to achieve universal Programme to accomplish the twin
sanitation coverage and to put objective of effective abatement
the focus on cleanliness. With the of pollution, conservation and
tagline ‘Ek Kadam Swachhata Ki rejuvenation of the National River
Aur', India's biggest ever cleanliness Ganga; Municipal Solid Waste
drive kickstarted, resulting in a Management Plans; the National
fundamental behavioural change Clean Air Mission program to
in the country. address the problems of air
The mission achieved great pollution at the regional level;
success, however, the country ‘Waste to Wealth’ Mission aiming
did not stop there. The people to identify, develop, and deploy
have realized the importance of technologies to treat waste to
cleanliness and since then the generate energy, recycle materials,
and extract resources of value; and

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