Page 41 - Mann Ki Baat September 2022
P. 41
‘Swachh Sagar Surakshit Sagar’
Under the Prime Minister’s organised. The Coastal Clean Up
call for Swachhta, the country is Campaign was observed on all 35
achieving new milestones. With beaches of Goa on 17 September
th
the success of the Swachh Bharat which was inaugurated at
Abhiyaan, the focus is expanding Miramar Beach. It was the first-
towards the cleanliness of our of-its-kind and longest-running
oceans. The ‘Swachh Sagar coastal cleanup campaign in the
Surakshit Sagar’ campaign world with the highest number of
was started on 5 th July, 2022, people participating in it.
with strategic underlying goals Our Doordarshan team
to target transformation and talked to the Deputy Mayor of
environmental conservation Panaji, Sanjeev Naik, about the
through behavioural change. The cleanliness drive.
75-day citizen-led campaign, for Shri Naik told us, “On the
improving ocean health through occasion of the birthday of Prime
collective action, was launched to Minister Shri Narendra Modi, we
protect our Seas and Seashores. had organized a beach cleaning
The ‘Swachh Sagar Surakshit drive at Miramar Beach which
Sagar’ campaign was carried out was attended by the Hon’ble
at 75 beaches across the country Chief Minister and Governor of
with 75 volunteers for every Goa along with the Ministers and
kilometre of the coastline. The MLAs of Panaji. A huge number
campaign culminated with the of people participated in the
largest beach cleaning event on cleaning drive including students
th
17 September, 2022 (International and Government departments
Coastal Cleanup Day) covering 75 and the drive was very successful.
beaches across India’s 7500+km We had created a human chain
coastline. along the beach and the effort
This campaign was centrerd in was appreciated all across the
Goa where coastal clean drive was country.”
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