Page 43 - Mann Ki Baat September 2022
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India, it was unbelievable that she was getting married into, a
until the Prime Minister began school-going girl demanded a
this campaign, there were crores clean toilet in her school because
of women in India who had to there was a lack of one— all
defecate in the open and as a these are examples of cultural
nation, we had let this pass for and behavioural change in the
so many decades. The social country.
impact of this movement has I think we are reaching a great
given dignity to women in rural level of public education. The
areas, which is something that is more the youngsters are made
unprecedented. aware of this campaign and the
Prime Minister Narendra Modi more they are made aware of
is motivating a billion Indians how beautiful it is to live in places
to collectively strive towards which are clean and how it is all
building this country and taking of our responsibility to maintain
it to unprecedented heights. But public hygiene and cleanliness, it
Swachhta Abhiyaan is not a one- will automatically become a mass
time activity, this is a continuous movement and we will be able to
program. The way we clean our sustain that level of cleanliness
homes every day, in the same we see abroad. Swachh Bharat
manner, Swachh Bharat Abhiyaan Abhiyaan is the largest mass
is an ongoing process. The most movement in the whole world that
important yardstick for measuring is channelising the energy of the
the success of this program would citizens collectively to make India
be assessing the cultural change clean.
brought by this initiative. As I
recollect, there was a woman in Scan the QR code to listen to
UP who refused to marry because youth icon Shri Tejasvi Surya talk
there wasn’t a toilet in the house about Swachh Bharat Abhiyaan
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