Page 56 - Mann Ki Baat September 2022
P. 56

Khadi for Nation and Fashion






                                           Khadi is a beautifully handmade,
                                           handwoven fabric that comes in a
                                           variety of weights and colours. The
                                           modern avatar of Khadi is truly a
                                           luxury;  unique and bespoke. With
                                           zero carbon footprint, Khadi is a
                                           clean, sustainable fabric that lasts
                                           well and is a dream to work with.
                                              Considered only for politicians
                                           or senior citizens back then, I
                                           curated a collection using the
                                           versatile fabric of khadi, for
                   Ritu Beri               various occasions ranging from
                Fashion Designer           Diwali to other festivals and even
                                           weddings. Today, when my brand
                                           curates collections of Khadi in reds,
                                           maroons and turquoise blues, it
                                           leaves people in awe wondering if
            As the entire nation comes     it is truly made of Khadi fabric. And
        together to celebrate the 'Azadi Ka   interestingly, those pieces are sold
        Amrit Mahotsav' with full zeal and   at designer rates. This reflects that
        pride, everything that translates   in today’s times, Khadi not only
        to Azadi becomes a noteworthy      reflects the richness of our Indian
        thing. From the  lens  of  a  fashion   heritage but is also regarded with
        designer and a true Indian, the    as much respect as any other
        biggest  thing  that  reflects  Azadi,   designer fabric, making it a very
        which has also united the nation   special entity. My aim has also
        for  decades,  is  Khadi.  When    been to make the nation believe
        Mahatma Gandhi picked up the       that Khadi, too, can look luxurious,
        Charkha, his sole objective was to   rich and special. And in turn, prove
        take Khadi to every individual and   to the entire world that it is our
        every household in the nation and   national fabric and we are truly
        instill a sense of nationalism in the   proud of this rich heritage.
        hearts of Indians, especially during   The  fact  that  Mahatma
        India’s  fight  for  Independence.   Gandhi believed in it, the fact that
        Even     after   Independence,
        the  importance  of  Khadi  has
        increased manifold. Today, Khadi
        is a symbol of patriotism and
        deservedly considered the pride
        of the nation.
            Khadi is not only a fabric, it’s
        a thought; a philosophy; a vision.
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